"This book delivers what many other Internet marketing guides have not ... in these pages, you get inside the minds of the online superstars. Reading this book is like getting personal coaching by 24 millionaires who all made fortunes doing it their own way. I see readers who take this wisdom to hear becoming multi-millionaires"
- James Dillehay, author of Your Guide to eBook Publishing Success, www.00ebooks.com
"I have a confession to make. When I first heard about Online Marketing Superstars, I I figured it was just another collection of interviews ... you know ... same stuff, different author. Boy, was I wrong! I couldn't put this book down ... and 12 pages of notes later, I'm still picking up fresh ideas. Online Marketing Superstars is a fantastic resource for anyone who supercharge their Internet marketing."
- Jenny Hamby, seminar marketing consultant and copywriter
For Immediate Release
Contact: Lisa Schuble, Associate Publicist
800-621-9621, ext. 4572
LSchuble@dearborn.com
Tap Into The Great Minds of Online Marketing
New Book delivers the “Best of the Best” in e-commerce
In spite of $5.5 billion in e-commerce sales before the millennium, an increase of 500 percent in online stores, and projections of $40 billion in online sales during the next five years, e-commerce remains confusing and frustrating for many entrepreneurs and small business owners. While some have found online marketing success, many fail to achieve sales and end up going out of business.
Because the average person is exposed to more than 3,500 marketing messages a day, it is clear that success in sales requires business owners to implement innovative strategies that connect consumers to their marketing message. Creating an online presence is one of the solutions, and Mitch Meyerson’s new book, Success Secrets of the Online Marketing Superstars, takes the guesswork out of the challenge.
Author and CEO Mitch Meyerson has been a winner with online marketing through a variety of ventures, including his company Guerrilla Marketing Coach. His formula for success has been to learn from the top professionals in the field. In his book, Success Secrets of the Online Marketing Superstars ($22.95, Dearborn Trade Publishing, July 2005), Meyerson has compiled the advice of the top marketers in the history of the internet to help other business owners and entrepreneurs learn how to leverage this important marketing tool. He covers a variety of topics, including:
• Proven strategies for generating traffic to web sites
• Advantages of online vs. offline marketing, especially for businesses on tight budgets
• The Essential elements of a profit producing web site
• How to use pay per click advertising to maximum effect
• The role of affiliate programs in driving traffic and sales
• What you need to know about the perils and pitfalls of internet marketing
Success Secrets of the Online Marketing Superstars captures advice from well-known e-commerce pioneers such as Mark Victor Hansen, Jay Conrad Levinson and Robert Allen. Written in a very personal style, the book is comparable to a compilation of one-on-one conversations with more than 20 online marketing millionaires. The variety of strategies covered in its chapters offer solutions for any business or marketing professional interested in developing, maintaining or improving their online presence.
Mitch Meyerson is an internationally recognized expert in business development and personal growth. He has trained more than 18,000 small business owners and entrepreneurs in online marketing strategies and techniques, and more than 40,000 business owners around the world read his weekly marketing e-newsletter. Meyerson has been featured on “The Oprah Winfrey Show,” the Washington Post, the Chicago Tribune, the Los Angeles Times and many other media outlets.
Success Secrets of the Online Marketing Superstars, ($22.95, 304 pages, paperback, ISBN 1-4195-0501-7) will be available soon at neighborhood and online booksellers or by calling 800-245-2665.
Dearborn Trade Publishing, a Kaplan Professional Company, is the nation’s premier trainer and information provider for business and financial leaders committed to profiting from breakthrough ideas. Kaplan Professional provides licensing and continuing education training, certification, professional development courses, and compliance tracking for financial services, legal, IT, and real estate professionals and corporations. Kaplan Professional is a unit of Kaplan, Inc., a wholly owned subsidiary of The Washington Post Company (NYSE: WPO).
About The Author
Mitch Meyerson is a speaker, consultant, coach and author. Over the last 25 years has been helping clients break through barriers and create the personal and professional lives they deserve.
He is the author of six personal development books and audios including Six Keys To Creating The Life You Desire, When Is Enough Enough?, When Parents Love Too Much and Designing The Life Of Your Dreams. His books appear in 22 languages and he has been featured the Oprah Winfrey show.
He is also the Founder and Creator of The Guerrilla Marketing Coach Certification Program and has personally trained well over 100 marketing coaches as well as co-founder of the Product Factory, the Leading Product Creation Program on The Internet.
He can be reached at: (480) 718-5939
mitch@gmarketingcoach.com
or www.MitchMeyerson.com
Introduction to Success Secrets of The Online Marketing Superstars
I’ve always been a proponent of studying the masters. As a psychologist, I studied the likes of Jung, Adler, Berne and Perls. I wanted to understand why people behaved in the ways they did. After consolidating years of study and inquiry into models of my own, I wrote and published my first three books, When is Enough Enough?, When Parents Love too Much, and The Six Keys to Creating the Life You Desire.
As an Internet marketer, I adopted the same philosophy. In writing Online Marketing Superstars, I spent two years studying and interviewing over twenty-four of the world’s top online marketers. I analyzed their tactics and strategies to determine why they were more successful than countless others. I wanted to know exactly how a typical small- to mid-sized business owner might develop an online business presence that would similarly thrive and prosper. This adventure has been no short of amazing in light of the wealth of information I’ve learned. I’ve used their techniques on my own website and in my business and they work.
Knowledge is power. With annual e-commerce expenditures in the billions of dollars and with predictions for growth to continue at unprecedented rates, it’s critical that you have the knowledge to successfully attain, sustain, and compete in the highly competitive world of online marketing. Online Marketing Superstars provides you with the answers you need.
Just as I explored the greats in the field of psychology, we’re going to delve into the minds of some of today’s greatest online marketing gurus. Once inside, the secrets of their success will be revealed, along with steps you can take, today, to create the success you desire.
You’ll meet Rob Bell, the president of a company specializing in shopping cart systems used by today’s top Internet marketers. With over 20 years of sales and marketing experience, Rob shows you how to grow your profits, saving time and money, by automating your sales through the latest in shopping cart technology.
We’ll also check-in with Jim Black. He’s revolutionizing how business is done by bringing people together through innovations in audio and webconferencing technologies. He’ll introduce you to the ins and outs of bringing the full sensory experience to your customers.
You’ll learn:
• How to build a solid foundation for success online. Learn the rules of permission marketing that can pull thousands to your website, how to create multiple streams of income on the internet, the secrets of online branding, the eight simple Guerrilla Marketing techniques to maximize your website’s effectiveness, and more.
• How to write compelling webcopy to convert visitors to buyers. Learn web copywriting secrets that position your prospects to say “yes”, three proven formulas for writing attention grabbing headlines, a 12-step system to create powerful sales letters that attract buyers, how best to position client testimonials for maximum impact, and more.
• How to attract traffic to your website. Learn how to create an influx of traffic to your website, to develop profitable joint ventures through affiliate programs, the 5 elements that affect your search engine placement, how to select a winning domain name, and more.
• How to create e-products, targeted email campaigns and other powerful online strategies. Learn how to create low-cost, profit producing products like e-books, how to build large opt-in mailing lists following 12 simple steps, the 8 types of sales-generating announcements to send to interested subscribers, how to use shopping cart technology to make you money, and more.
• How to maximize your profits from seminars, coaching and selling. Learn how other top marketers have used online marketing to successfully promote their virtual businesses.
From Robert Allen’s presentation on multiple streams of internet income, to Yanik Silver’s tips on web copy that sells, from Declan Dunn’s models for affiliate marketing, to Jimmy Brown’s masterful email marketing techniques, you’ll be provided with the information you need to stand out from the mass of congestion and clutter on the internet.
I’m a firm believer that you don’t need to reinvent the wheel. In today’s fast changing marketplace, there just isn’t enough time. Opportunities move by swiftly. You must be ready to take advantage of them. You can save time, money, and energy by going directly to the source – our Online Marketing Superstars. They’ve blazed the trail, cleared the path, and are sharing their secrets of success. You can create a successful online presence, today, by following tips, techniques and processes proven to work. There is no time like the present to take the first step forward. Let’s go!
Mitch Meyerson
Online Marketing Superstars
Scottsdale, AZ
www.MitchMeyerson.com
July 2005
Preface
Babe Ruth, Joe Montana, Michael Jordan, Tiger Woods. Clark Gable. Marilyn Monroe. These are superstars that are known to almost everybody in America.
Seth Godin, Corey Rudl, Robert Allen, Yanik Silver, Declan Dunn. These are also superstars, but because they shine in cyberspace rather than from the cover of “People” magazine, they are unknown to almost everybody in America.
The contributions of the online marketing superstars are no less thrilling and impressive than those of the non-marketing superstars. They have blazed trails, set records, established new benchmarks, and most importantly, left a trail of wisdom that allow you to follow their steps to stardom.
Mitch Meyerson has captured lightning in a bottle by speaking extensively with these superstars and distilling the essence of their wisdom into the words that appear in the pages of this extraordinary book.
These are their words, their ideas, their experiences, their insights, their genius. These are their secrets, their advice, their observations. By learning them firsthand from the people who have talked the talk and walked the walk, you are able to act upon these ideas, and then breathe life into them for your own business.
Because this book has been conceptualized, then created by Mitch Meyerson, I’m confident that you’ll be captivated by his clarity of communication. As Paul McCartney would say, “Nobody does it better.” This book exists not to raise questions but to answer them for you.
One of the more astonishing aspects of this book is that although it contains actual interviews with actual superstars, all of them have achieved their stardom by taking different routes.
Some
have built their empires on sales letters, others on e-zines,
others on attracting traffic, and still others on converting leads
into customers. This book does not focus on any one technique,
but instead, delivers the goods on a plethora of techniques so
that you’ll be given a cornucopia of tactics to select from
for your own business.
Many dotcoms that bit the dotdust would be rolling in dotclover
if they had the benefit of the brilliance in this book before
inaugurating their ventures.
Each page of “Online Marketing Superstars” is teeming
with mind-boggling revelations – directly from the superstars
themselves – and in their own words. In my opinion, Mitch
Meyerson is presenting you with the tickets to the goldmine. There
are enough nuggets in these pages to fill your bank account to
overflowing.
By interviewing the brightest stars in the galaxy we call cyberspace,
Mitch Meyerson has made a timeless and major contribution to the
body of online marketing knowledge.
Jay Conrad Levinson
Author, “Guerrilla Marketing” series of books
 To
order now
Mitch Meyerson
(480) 718-5939
6633 E Greenway Pkwy
Scottsdale, AZ 85254
www.MitchMeyerson.com |
